Petia Abdur-Razzaaq

THE STYLISTA GROUP DIFFERENCE:
We employ the proven best practices of traditional marketing (competitor research, customized strategy development, KPI identification, and campaign monitoring) to develop digital marketing plans that deliver measurable results. In other words, we don’t believe in “throwing spaghetti against the wall to see what will stick”.

WHY WE LOVE LEGACY BRANDS:
We have found that most Legacy Brands are unaware of the gold mines that are waiting to be uncovered in their brand assets. Legacy Brands have very powerful stories to tell and those stories are what today’s consumer are looking for! One of the ways that we do so is by connecting them with Micro-Influencers.

WHY MICRO-INFLUENCERS MATTER:
Consumers are beginning to relate more and more to Micro-Influencers as opposed to Celebrities. Why? Because they are more relatable which also makes them more TRUSTWORTHY.

WHAT OUR CLIENTS SAY:
“We have experienced incredible growth in our online community since working with The Stylista Group. Our fans are REAL customers and industry influencers who are actively engaged with us!” -Vera Moore, CEO Vera Moore Cosmetics

ABOUT ME:
My love affair with Marketing began after my second year in college when I realized that my being a Chemistry/Pharmacy major was not what I really wanted to do. At the advice of my guidance counselor I attended summer school and took some exploratory classes, and in Marketing 101 something just clicked!

BEFORE THE STYLISTA GROUP
I began my corporate career at boston.com where I developed effective online marketing campaigns for clients such as Dunkin Donuts and Fleet Bank. While pursuing my MBA, I was selected by the William Jefferson Clinton Foundation Small Business Initiative to be a student participant on a team of seasoned consultants from Booz Allen. I later went on to work for Ralph Lauren where I successfully steered the transition of their off-price product line management from the United States to Asia